No more skipping workout days

Whatever life throws at you, your workout plan adapts.

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We don’t just ask about your goals or schedule.
We consider what you enjoy, how you move, and what’s realistic for your lifestyle.

Every programme is shaped around the full picture - so it works for you.

Built Around You

Workouts that Adapt on the Go

Your life isn’t static - your fitness routine shouldn’t be either. Whether you are short on time, change locations or your watch shows a bad sleep, we adjust your programme on the go so you have no reasons to skip.

Woman in teal tank top sitting by window, looking at smartwatch, with laptop on desk showing a calendar

Holistic Planner designed around your lifestyle

We don’t just give you workouts - we help you understand why each one fits you. Everything you’re already doing is considered and placed into one smart system that works around your lifestyle, goals, and progress.

Weekly fitness calendar with various workout activities on specific days, including cardio on Tuesday, full body strength on Thursday, upper body and core strength on Friday, and tennis on Saturday, with rest days on Wednesday and Monday.

Chats with Coaches that keep you accountable

You and your progress are the most important when you work with us. Our coaching approach is helping you to stay motivated and on track.

Text message conversation discussing a holiday, gym photos, and workout setup.

Meet the Experts

  • A young woman with long, wavy brown hair, wearing a sleeveless black top and black pants, is sitting against a plain light gray background.

    Yana

    WELLNESS COACH

    A qualified health coach with a passion for long-term wellbeing, Yana helps you build sustainable habits that work with your life, not against it. Expect thoughtful, holistic support tailored to your routine, energy, and goals.

  • Male athlete running with a relay baton on a grassy field during a race.

    Jason

    FORMER PROFESIONAL ATHLETE

    A former high-performance athlete, Jason now supports the team with expert insight into training and health planning. He brings a wealth of experience to help shape smart, effective routines that fit real life - backed by years of consistency at the top level.

  • A man with a beard and short hair, wearing a white T-shirt with red text that says 'POWERS,' stands with hands on hips in front of a black background, with fitness equipment partially visible behind him.

    Alex

    MOBILITY COACH
    Alex is a personal trainer with a strong focus on mobility, movement quality, and long-term results. Practical, supportive, and always tuned in to your needs, Alex helps you build a routine that supports your lifestyle.

  • A young woman hiking on a mountain trail surrounded by green trees and pink flowers, with mountains in the background and a partly cloudy sky.

    Liv

    MUSCULOSKELETAL PHYSIOTHERAPIST

    Based in London, Liv is an experienced musculoskeletal physiotherapist who supports clients through injury recovery, movement rehabilitation, and long-term health. She’s available to review training plans and offer expert guidance to ensure workouts are safe, effective, and aligned with recovery goals.

What our Clients say

  • "I asked it to specifically work on lower legs strength becasue I run. It did this amazingly well."

    Will

  • A man lifting a heavily loaded barbell in a gym.

    "Adapting to me was unreal. the walk or home workout when I wasn’t feel so great kept me consistent. It was really good that the coach gave me that."

    John H

  • "I really like that there are videos and the explanations on how to do each exercise.

    Lucy

  • Young woman with curly hair sitting on metal stairs outdoors, wearing a black sleeveless top and blue jeans, looking at the camera.

    "I’m already seeing improvements in my fitness. It’s built around my Pilates, my lifestyle, and my goals – I finally have a routine that works for me."

    Tia

  • "I like the Whatsapp reminders, and that is responds to my feedback. Say I let it know that I had a running day it will adjust the workout accordinly."

    Francis

  • A smiling woman stands on a wooden staircase leading down to a clear lake, surrounded by lush green trees and foliage. A hilly landscape is visible in the background under a partly cloudy sky.

    "Invaluable to have accountability at the touch of my finger tips. He’s not reviewing the way I’m doing the exercises but to have someone give me schedule is ultimately a no.1 for me. "

    Phoebe

  • A man with a beard and brown hair stands with arms crossed in front of a rocky cave wall, wearing a black jacket and gray jeans.

    "I thought the sessions were nice and easy but I felt good after. All exercises were easy to understand because of the videos. "

    Ivan

  • A woman in winter gear, wearing a helmet and ski goggles, smiling and holding ski poles over her shoulders in a snowy landscape.

    "Accountable because you have specific days to work out in the week depending on how you’ve set it up and the fact that we message you to check in means that you feel like you need to keep up."

    Scarlet

  • A woman with long dark hair wearing a white dress, standing with her arms crossed against a plain wall.

    "I loved that the coach remembered my upcoming padel camp and adjusted my plan around it. It felt truly personal."

    Maria

  • "Louis felt friendly, helpful, gave great advice and remembered everything, even that I was in Paris from a screenshot. He answered in detail, made thoughtful jokes, and understood how I felt."

    Daria

  • A man with dark hair and sunglasses wearing a red sweater over a white shirt and beige pants, standing outdoors in front of modern architectural buildings.

    "Very good. I like being pushed, and I feel much better. I love the structure - especially how it adjusts based on my strain."

    Alex

  • "I really lost my way in the gym, I gained weight and had no direction. When I didn't have the motivation to go, I just didn't go. But having a plan and not having to think about what it was or make my own adjustments was what I was after. Also having a coach and accountability expert on my case was what made me love Forma.

    Charlie

  • Man standing inside a Gothic cathedral with stained glass windows and wooden pews.

    "I've 20 years of experience in the gym and my goal is to run but what Forma was able to do was structure plans around my running. It was more structured, the recovery methods were the most important for me as well as a warm up,. I never really do warm ups."

    IIya

  • A man with a shaved head and light skin taking a selfie against a plain light-colored wall, wearing a white t-shirt and a black jacket with yellow and gray accents.

    "Getting a custom made programme was the most valuable to me, plus someone creating the entire session for you was very handy. I feel like it was tailored to my lifestyle, it provided that much needed consistency with my new change of lifestyle. Staying accountable. "

    Jona

  • A young woman with curly brown hair and blue eyes taking a selfie inside a car, wearing a beige zip-up jacket and a necklace, with sunlight on her face.

    "A big plus is staying in touch with the trainer - you can ask questions anytime and always get answers. Sharing your activity builds awareness, especially when the trainer summarises it like an activity diary. It really gets you involved. "

    Yulia R

  • "Overall, I'm liking it! I did tell in the Whatsapp chat what days I have lacrosse and volleyball and on Sunday it sent me the workout plan for the week and made the days I have other trainings to rest days which was perfect adjustment"

    Jane

How does it works?

Answer a few quick questions

Tell us about your goals, lifestyle, fitness level, and available equipment - it only takes a minute.

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Get a personalised programme

We build a training plan tailored to your needs, ready to follow in a simple, flexible format.

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Meet your coach in chat

Your plan lives in a private chat where your coach adapts your routine, tracks your progress, and keeps you motivated.

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 FAQs

  • Forma isn't a set-it-and-forget-it program. We act like a personal concierge - adapting around your week, not the other way around. You get instant support, personalised coaching, and flexible plans built around your real life.

  • After your 7 day free trial, Forma offers three tiers:

    • Basic Plan @ £29.99: Access to your evolving personalised plan + motivational check-ins.

    • Pro Plan @ £59.99: All of the above, plus direct chat with a human coach, wearable/activity tracking, and deeper personalisation. Pricing details are available above.

  • Both. We customise your plan for wherever you are - home, gym, park, hotel room - and for whatever equipment (or lack of it) you have.

  • No problem. We always offer bodyweight or resistance band alternatives, and can tailor the entire plan for home, travel, or no-equipment situations. Or you can ask your coach to alter your session based on your circumstances.

  • You choose. We ask how much time you have and build your sessions accordingly - whether that’s 15 minutes between meetings or a full 60-90-minute gym workout.

  • Yes, and we encourage it. Whether it’s tennis, running, classes, or walks, we’ll help you log those and adjust your weekly plan accordingly.

  • Forma works via WhatsApp and a private web link. No app downloads. (yet)

    All plans, videos, and messages live in one place that’s easy to access.

  • Definitely. We start all plans with a 7 day FREE trial.

    Life changes, and so should your plan. Just message us if you want to shift your focus - It’s always up to you.

  • You can cancel anytime directly through email or our chat. We have a 7 day Trial, followed by a monthly subscription. We’ll never make it hard to leave.